We see COOKI as more than just a means to delivering tasty, convenient food.

Food is both an integral part of an our individual lives, and the society in which we live. Unfortunately, there are many food-related challenges as well, from waste, to access and availability, to restrictions on what one can eat. We hope that our company can play a role in solving some of these challenges.

Food Waste

The world wastes 40% of all fresh food ingredients due to spoilage. You might have a recipe for bolognese sauce that calls for half an onion, but you have to buy the whole thing. At Sereneti Kitchen, we portion the exact amount of ingredients you need for each of our chef-inspired meals. Save the rest for others! As the world's population grows to nearly 10 billion by 2050, we must conserve precious food resources to feed all those mouths.

Reducing Obesity

For families without the means or time to prepare wholesome meals at home, it's hard to eat well. Many of these families end up at the nearest fast-food place, eating overly large portions of unhealthy food. But what are they getting for their money?  Fresh ingredients represent just 10% to 30% of a restaurant's meal costs.  If they can get good, quality, fresh ingredients in just the right portion, delivered right to their door and cooked for them in their home, that is money in the bank and a more healthy lifestyle.

Dietary Restrictions

Anyone allergic to specific foods knows eating is never a joking matter. When you buy sealed meal kits with specified ingredients ahead of time from Sereneti Kitchen, you know exactly what you are eating. And because we eliminate prep work, you don’t have to worry about bacteria and cross-mixing ingredients. No allergens, no cross-contamination, no guesswork. In future versions, Cooki will even be able to use your personal preference profile to double-check each meal's ingredients for allergens before preparing it.